These are a few pages of characters I designed for Hasbro earlier in the year. The objective for me was to develop a look for 5 characters based off a pitch packet and character descriptions for a pilot they where working on. In the creative brief, they kept mentioning "ownability". They wanted a vinyl toy design style amongst others hoping to tap into that market. Hasbro wanted to keep the characters very cute but not My Little Pony cute. Any way this was a great project for me. Enjoy!